Princess Cruises
Premium cruising, booked by a concierge desk at the same fare as direct
Classic premium cruising with unusual range — from Alaska glaciers to world voyages — and service smoothed by wearable technology.
Princess Cruises has been refining the mainstream premium formula since 1965, and its television-era fame gave cruising itself a friendly face for a generation of Americans. Run from Santa Clarita, California, the line today reads as comfortable, traditional and broadly appealing: proper main dining, production shows, enrichment programming, and ships large enough for variety but tuned for calm rather than thrill features.
Itinerary breadth is a defining strength. Princess maintains one of the deepest Alaska operations in the business, with land-and-sea packages reaching into the interior, alongside seasons in the Mediterranean, Northern Europe, Asia, the South Pacific and full world voyages. The line also moved early on wearable technology, using a small guest medallion to unlock doors, find shipmates and have orders delivered wherever you sit.
The core Princess guest is a traveler who wants the classic cruise rhythm executed well at a fair price — not reinvention, not spectacle. That clarity of purpose is why so many first-time cruisers start here and why so many repeat guests never leave.
Founded 1965
Headquartered in Santa Clarita, United States — a premium line
11 Regions Covered
Caribbean, Mediterranean, Alaska, Northern Europe & Baltic and more
Princess Captain's Circle
Past-guest benefits accrue in Princess Captain's Circle — Biirdee applies your status on every booking
Who Princess Cruises Suits
Alaska Planners Who Want Depth
Decades of Gulf and Inside Passage experience plus interior land extensions make Princess a default choice for a serious first Alaska trip.
Traditional Cruisers at a Sensible Price
Main-dining courses, evening shows and sea-day enrichment deliver the established cruise template without boutique-line fares.
Long-Voyage and World-Cruise Aspirants
A steady program of extended sailings and world itineraries suits retirees and remote workers measuring trips in months, not days.
Where Princess Cruises Sails
Princess Cruises: FAQs
Is Princess Cruises good for first-time cruisers?
Yes — it is practically the textbook introduction: familiar structure, easy pacing, wide itinerary choice and a price point below the boutique tier. First-timers who want radical informality or adults-only ships should look at other brands.
Why is Princess so associated with Alaska?
The line has operated there for decades and pairs its sailings with owned land infrastructure reaching toward the interior, so cruise-plus-land itineraries run as one product. That integration is hard for newer entrants to match.
What is the Princess medallion device?
A coin-sized wearable that replaces the key card: it opens your stateroom, locates traveling companions, pays for purchases and lets food and drinks find you on deck. Most guests stop noticing it within a day, which is the point.
Princess vs Holland America — which is right for me?
They are corporate siblings with overlapping maps. Holland America skews slightly smaller-ship, music-forward and sedate; Princess offers a broader mainstream feature set and its wearable-tech service layer. Alaska is outstanding on both, so let ship size and onboard style decide.
How does the Princess Captain’s Circle work?
The Princess Captain’s Circle grants tiered status from completed cruises and days sailed, with perks that grow into meaningful discounts and priority services for frequent guests. Long-voyage travelers accumulate status quickly given the day counts involved.
Biirdee · Cruise Desk
Plan a Princess Cruises Cruise
Tell us where and roughly when — the desk comes back with the right ship, the right suite category, and honest advice before you put down a deposit.
Questions?[email protected]
Prefer to book it yourself at net fares?
Biirdee Pro members book flights & hotels at net rates — $100/mo, cancel anytime.